Alaskan Prep Brand Design
Alaskan Prep is a fashion startup based in Champaign, IL. Their primary demographic is teenagers and college-aged individuals. The clients wanted the design to appeal to younger audiences but still feel sleek and modern. They also wanted their logo to incorporate imagery that evoked Alaska.
Because their target demographic is so young, Alaskan Prep hopes to use social media to market themselves. As a result, the clients explicitly asked for social media materials to go with their logo.