Weekly Inspiration — 6 (A Better World)
Hey hey! I’m back again with another weekly inspiration post. This one’s gonna be a quick one, but my apologies all the same for not being more on the ball. You know how things go…
This week, I’d like to look at a great series of illustrations done by the San Francisco based design studio Moniker in association with Herman Miller, called “A Better World.” According to Moniker’s website,
“Each year Herman Miller releases a report documenting their efforts to build a better world through environmental advocacy, inclusiveness and diversity, and health and community service. Moniker worked with the design team to develop the look and feel for the report with bold, modern illustrations highlighting progress in a variety of key areas.”
Taking this into account, these illustrations certainly fit the “bold” and “modern” style they were going for. The flat, simplistic and stripped away aesthetic definitely lends itself to that. The general style itself is incredibly eye-catching to say the least. I personally like the emphasis these pieces place on simple geometry. It makes the work very easy to look at and process.
I also greatly appreciate the use of color in each piece. The color palettes used in each illustration (and sometimes those that are reused in accompanying pieces) are all very clearly defined and work well together. These illustrations have a great sense of “flow” to them and they’re all arresting in their own right. As a series, however, I think they really become something special.
What about the function of this series though? Well as noted before, these illustrations were made to embody Herman Miller’s “efforts to build a better world through environmental advocacy, inclusiveness and diversity.” While design and art don’t always necessarily cross paths, I personally think each illustration here works similarly to a piece of art. The work here is largely abstract, and meaning ultimately comes from the interpretation of the viewer. To me, there are obvious nods to themes of diversity and environmentalism. Ultimately, though the illustrations are what you make of them, in my opinion. And that’s what I like so much about them.
Hope you all got some inspiration from these illustrations! I know I certainly did. If you'd like to check out the entire project on Moniker's website click here.
Until next time!