Weekly Inspiration - 5 (Aaron Draplin)
Love him or hate him, the fact still stands that Aaron Draplin is a very, very well-known figure amongst designers right now. The guy has worked for clients ranging from Nike to the Obama administration, so he's got some weight to his portfolio. Additionally, his "retro-inspired" style is something that an incredible amount of fledgling designers seem to take after.
I first came across Draplin and his work after watching this video from Lynda.com. Personally, I think my favorite thing about him is the way in which he's reached out to the masses in an effort to popularize design, and to highlight how it can often be done in fewer steps than most would think. Videos like that are inspiring in and of themselves, but that's not what we're gonna look at. Instead, I'd like to focus on a specific series of posters he's made. Take a look:
In my opinion, the "Thick Lines" poster series is quite a work. Draplin's flat style and general use of color throughout the entire collection is striking in both its simplicity and boldness. With nothing more than a few repeating shapes, Draplin's take on nature is perfectly executed.
I think what I like the most about this work is the way in which it emphasizes the basics. I think that sometimes, designers (including myself) can think too much and try to over-complicate their work in an effort to compensate for incorrect adherence to strong design principles. The "Thick Lines" poster series shows that with the correct focus on sticking to design principles, all you really need is one shape and a few different colors.
As always, hope this post and Aaron Draplin's work can be as inspiring to others as it is for me.
Until next time!